The following brand standards for The World Blindness Summit are guided by research on how to design for a visually impaired audience.

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Held every 4 years, the World Blindness Summit is a global conference that addresses the achievements and challenges blind and visually impaired individuals face in everyday life. To cater to its unique audience, the event's branding must be simple and easily legible.

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Here are some articles I used to help guide my design decisions:

• Accessibility Basics: Designing for Visual Impairment

• Visual Accessibility in Web and Print Design brochures

• Text Formats and Web Design for Visually Impaired and Dyslexic Readers