When redesigning this power cord packaging, my goal was to elevate its perceived value.

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Power cords are often seen as unsightly things that need to be hidden behind desks; that doesn't mean the packaging should reflect that too.

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I specifically chose to redesign this product because of its sustainable package design. Product packaging is a necessity for almost all items, but it often goes straight to the trash. This package design caught my attention because of its simplicity and recyclable nature.